doTERRA MLM Review - the logo money maker or money pit

doTERRA MLM Review: Money Maker or Money Pit?

doTERRA is a company that sells essential oils and wellness products. Despite its relatively high pricing, the brand is a good buy, but it’s less attractive if you join as a distributor hoping to earn a passive income. This doTERRA MLM Review will discuss everything there is to know about these essential oils and the company. 

Shall we start?

doTERRA MLM Review - the logo money maker or money pit
doTERRA MLM Review

Who are We

Eve Pacific Media is an affiliate marketing firm that provides support and guidance to those contemplating or who have chosen to become content creators. We help aspiring bloggers, content creators, and affiliate marketers with their strategies.

My relationship with multi-level marketing or network marketing started in the late 80s. I have had involvement with Shaklee, Primerica, Amway, and, yes, the infamous Consumer Buyline. I enjoyed various levels of success. Back then, I aspired to become an MLM or Network Marketing Pro. Savvy top MLM earners would build massive downlines, breakaway, and move to programs with the most lucrative opportunities during that era. This was a common practice before many States barred those multi-level marketing schemes.

Our goal at Eve Pacific Media is to use my vast experience to benefit others with a series of reviews of multi-level marketing companies.

What is doTERRA MLM?

doTERRA is a Utah-based company that aims to support health and wellness through all-natural essential oil and other products. Founded in 2008 by a group of healthcare and business professionals, this company runs on a multi-level marketing business model (MLM). doTERRA is a Latin phrase that means “gift of the earth.”

The essential oils they sell are therapeutic grade and have many health benefits. They have myriad varieties of essential oils, but lavender, peppermint, and frankincense are their most famous products.  

The company continues to grow, and its millions of Wellness Advocates are working in over 100 countries. 

doTERRA: Pursue What’s Pure

How Does doTERRA Work?

Ancient Chinese medicine system has been promoting the use of essential oils for so many years. The essential oils and other products are claimed to be extracted from natural resources. 

These products support healthy-looking skin and complexion. They can also be used in a soothing massage. Aromatherapy with essential oils can create an environment that enhances sleep quality.  

Most people are skeptical of the claims made by the company, as they haven’t provided much evidence. However, it doesn’t mean that these essential oils don’t work. It is just because no such studies have been done to disprove these claims. 

Can You Make Money with doTERRA?

Wellness Advocates can make money from doTERRA products in a number of ways. One of the simplest ways is by offering the products in a natural or spontaneous setting. 

As most products are compact and easy to carry, you can carry them around in your pockets and talk about the product at parties, grocery shops, or bus stations. It will encourage people to look at the product and even try them. It boosts the chances of sales. 

You can also share the products on your blog, Facebook, Whatsapp, or other social networks. Every time a retail customer purchases something from Wellness Advocates, they earn 25%.

When customers join the Loyalty Rewards Program, they can make 10% to 30% in reward points. Potential customers can use the points toward future purchases, which is another way to motivate them. Shipping Rewards program members can also earn points. 

Being an MLM business model, recruiting is key to success. Any time these recruits in your team make a sale, you get a residual income. Through a variety of point systems, you can earn bonuses as you sell products and develop your team. With time, you will rank higher, making you even more money.

doTERRA MLM Review – Program Specifics

In order to work toward improving lives and communities globally, doTERRA created their “Co-Impact SourcingTM” program, which sources many of its essential oils from developing countries. 

Programs like this help growers and distillers form alliances or coalitions to ensure local communities receive fair and timely payments to support their families and communities. To ensure a long-term partnership, The company provides tools, training, and resources to these coalitions.

If you choose monthly recurring ordering, the agency offers a Loyalty Rewards Program (LRP). The monthly order is customizable, and you can earn rewards points to redeem for bonus products each month.

Based on the volume of your products (PV), you’ll receive reward points. A PV level is assigned to each product, and you can earn these points by either purchasing the product or selling it. A PV of at least one is required to remain in the LRP, 50 is required to start earning points, and 125 is required to receive the company’s free product of the month.

You earn more points for qualifying purchases the longer you stay eligible for the program.

doTERRA MLM Review – Program Specifics

Before joining any business, it is essential to look at the pros and cons. It is even true for the products you plan to buy from them. Here are some of the pros and cons of doTERRA that we would like to share.


  • Have shown positive results in curbing the issues of sleeping and cholesterol levels 
  • Comfortable working environment 
  • The rewards program helps you save around 25% per sale
  • Products are easy to carry around 
  • The essential oils are CPTG certified and are free from chemicals or synthetics fillers
  • Efficient customer service
  • Their products aim to improve a healthy lifestyle through natural means
  • Provide free training to their members
  • After recruiting new members, you can have a fast start bonus


  • They charge you around $35 for program registration
  • Products are more expensive than alternative companies
  • The oil certification standards are developed by the company 

doTERRA MLM Review – Program Titles

doTERRA is an MLM company that has a pretty complex structure. There are 15 ranks/titles that an employee can reach. However, you have to fulfill certain requirements to progress through each stage. Let’s have a look at what are these program titles. 

Wellness Advocate

This is the first rank in this business setup. To earn Unilevel Commission, Wellness Advocate must purchase at least 50 Personal Volume (PV)— each commissionable product in doTERRA is assigned this value.  

Another factor is Organizational Volume (OV), which is critical in the progression to the next stage. It is a sale volume in the organization. In simple words, you have to buy products that have a value of 100 PV, and your team needs to sell these to earn a certain profit for the organization— OV. 


After purchasing around 100 PV and having an OV (collective team volume)of 500 PV, Wellness Advocate progresses to Manager rank. 


A Manager with 100 PV purchased and OV of 1000 PV is promoted to Director.


When Director reaches OV of 2000 PV after buying 100 PV, they become Executive. 


Executive becomes Elite after achieving an OV of 3000 PV.


Elite moves to the rank of Premier after getting an OV of 5000 PV. They have 2 Executives in separate legs. 


A Premier get the title of Silver when they purchase at least 100 PV. They have 3 Elites enrolled in separate legs. 


A Silver reaches Gold rank with a purchase of at least 100 PV and has 3 Premiers working under him. 


A Gold moves to Platinum rank when they have at least 100 PV worth of products. They have 3 Silvers personally enrolled working in different legs. 


A Platinum becomes a Diamond with four silvers enrolled under him.

Blue Diamond

After Diamond, they reach the Blue Diamond stage after the purchase of a minimum of 100 PV.  Around 5 Golds are under their belt. 

Presidential Diamond

After Blue Diamond comes Presidential Diamond, six Platinum are in their team. 

Double Diamond

When Wellness Advocate becomes Presidential Diamond rank, they can start a second account, and when the second account reaches Diamond, they get to Double Diamond level.   

Double Blue Diamond

Double Blue Diamond title is achieved when the second account reaches Blue Diamond. 

Double Presidential Diamond

After the second account touches Presidential Diamond, they move to Double Presidential Diamond. 

Beware of Lawsuits (If applicable)

doTERRA has faced controversies over the years. In 2014, the FDA warned the company for making bold claims about treating different health conditions without providing any scientific evidence. 

Moreover, their main contender, Young Living, took them to court. The company accused doTERRA of stealing the trade secrets from Young Living Essential Oils. However, courts declined these claims against them.

Is doTERRA Legitimate?

The company has received negative reviews, and people have made up their minds that this company is a scam. However, that’s not the case. They have legit products, and their benefits are supported by authentic scientific research. 

The whole company structure and corporate seminars are all managed with a high level of expertise. Further, they have phenomenal support groups for their distributors. All of these facts make this business program more authentic. 

Final Thoughts

doTERRA has made a trademark name as an MLM company. It is more evident in satisfied customers as well as the people who work with them. 

They offer a variety of products whose purchase is protected with an efficient refund policy. Their most famous product is essential oil. Putting these essential oils through CPTG testing gives more confidence to the customers who have been on the fence about not trusting an MLM network marketing plan. 

Whether you should work in its multi-level marketing strategy or not, I leave the decision in your hands as I have provided enough information about this business model.

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *