A businessperson cannot afford to ignore email marketing if they really want their business to grow. In this virtual age, with email marketing, you can generate higher sales, acquire customers, enhance customer engagement, and create brand awareness. So if you’ve taken a shine to use email marketing, this AWeber Review is for you!
In this article, I will give you an inside look at one of the prominent solutions for designing and sending HTML e-newsletters. Furthermore, there will be an extensive discussion about AWeber’sr notable features, templates, interface, pricing, and much more!
Knowing its worth, the USA spent $3.07 billion on email marketing in 2019. By the end of this AWeber Review, you will have a clear idea to decide if this email marketing tool is for you or not.
So let’s get started!
PS: Visit our Blog section to get updated about the business trend.
What is AWeber?
Additionally, AWeber helps you create a successful email marketing campaign and then maintain it by providing you with a solid support system and an easy-to-use interface. Tom Kulzer founded this company in 1998. Since its inception, AWeber has been the first and foremost choice of 1 million people.
With its customer service that includes technical help, content, and marketing advice 24/7, people have remarkably relied on AWeber to expand their small businesses.
Check out this AWeber Tutorial for Beginners:
One of the reasons for AWeber popularity is that it provides an extensive and more innovative range of features. You do not have to be an IT wizard to use them. Just a basic knowledge of computers & the tool and you will easily be able to leg up your competitors.
Let’s get into the details!
AWeber Email Templates
AWeber provides you with as many as 600 templates with 17 categories. In comparison to its rivals, it offers the most giant set of HTML e-newsletters.
However, the company claims to give 600 templates, but in my research, I have judged these 600 templates to be just different variants of 145 original templates.
To be fair, I personally do not like these AWeber templates email designs as they are a bit outdated. However, the giant volume of 600 templates means that with a bit of tweaking, you would be able to find an appropriate e-newsletter for you.
In addition, the company also offers you to code or create your own template too. You can use the “smart designer” tool option if you do not want to use AWeber-provided templates. You can use it by giving AWeber a URL, and it will come up with a template that might work for your brand.
Responsive Email Design
All the designs in templates are responsive. It means they automatically adjust themselves to the screen size they are being watched on. So, for example, if you open the email on a mobile or tablet, the fonts will resize and adjust to the screen.
What’s more, AWeber also allows you to check your email previewing the mobile version. To me, it seems to be a fun feature!
Email Editor in AWeber:
The software has 3 types of email editors:
- Plain Text Editor
You can use this editor when you want to create emails containing simple text only.
- HTML Editor
This editor allows you to edit the HTML code. However, email marketing generally does not need HTML code editing.
- Drag and Drop Editor
This is AWeber’s most commonly used option that people prefer to customize their email templates. In this type, you can click on the content blocks and drag them into emails to create flexible layouts.
The Use of Web Fonts in AWeber Email Templates:
Luckily, AWeber allows you to add web fonts to your templates. Using web fonts in emails makes them more attractive and appealing. Moreover, it also increases the appearance to a considerable level.
Along with 8 standard safe fonts such as Times New Roman, Arial, etc., AWeber allows you to use the following 11 web fonts:
- Merriweather Sans
- Open Sans
- Noticia Text
- Permanent Marker
- Playfair Display
- Source Sans Pro
AWeber Data Management
Importing the subscribers’ data is pretty simple in AWeber. You can choose to upload any of the following file types:
You can either add individual subscribers’ data manually or copy past subscribers’ rows into AWeber. You will be asked a few questions about how you gathered this data for anti-spam reasons. If you are trying to import the data of up to 10,000 subscribers, AWeber anti-spam compliance team will almost take a whole working day to review the data. However, you will undoubtedly like AWeber’s way of importing data.
AWeber Autoresponder Features
AWeber claims to be the pioneer in autoresponder function. The company launched this function in 1998, and many others followed its footsteps. In this AWeber automated response, the software will send a message if someone subscribes to your list.
AWeber has 17 ready-made templates that you can program to autoresponder a welcome email whenever a new subscriber joins your business. Furthermore, the program will automatically send a discount code for your product after one week.
And then, three weeks later, it will send an email encouraging your new subscriber to follow you on social media and much more!
AWeber Integration with Canva
In this feature, Aweber allows you to edit and enhance your image graphic designing with Canva. Although it provides you with 6,500 pictures, if you want to do some creativity with the design, you can integrate it with Canva.
Furthermore, a button in the email editor can take you directly to Canva. You can create designs of your own choice by using dozens of illustrations, filters, icons, and effects.
There is also a drag-and-drop option that can help you put images or texts anywhere within your designs. After creating your layout, you can simply save it in AWeber by clicking the “Save to AWeber” button.
AWeber A/B Testing
It is also called Split Testing. This feature involves sending different variants of your emails to some members of your subscribers’ lists. It puts your email efficiency to the test by surveying the performance.
And then finally, you can send the best version of your tested email variant to the remaining members of the mailing list.
AWeber allows you to use and send 3 different variants of e-newsletter while split testing. In each variant, you easily monitor its performance. With this advanced option, you can quickly get an idea about the deliverability and effectiveness of your emails.
AWeber Plans and Pricing:
Aweber pricing is straightforward. There are two plans:
- Free Version
- Pro Version
You can go to the free version to check and test the platform’s performance. In this plan, you are allowed to keep less than 500 subscribers whom you can send 3000 emails in a month. Moreover, you will also get 24/7 live chat support and can call the Help Desk during office hours.
The price of the pro version will depend on how many subscribers you have. Following is the structure for the pro plan:
- For 500 subscribers mailing list: the cost is $19.99 monthly.
- For 501 to 2500 subscribers: the charges are $29.99 per month.
- For 2501 to 5000 subscribers: $49.99 monthly.
- For 5001 to 10,000: the price is $69.99 on a monthly basis.
- For a 10,001 to 25,000 subscribers list, the cost will be $149 monthly.
- The availability of a free plan to go through the platform is a plus.
- No IT proficiency is required to use AWeber.
- The software has 600 pre-made templates, landing pages, and blog broadcasts.
- It has justifiable prices.
- The email templates are all responsive.
- There is also an autosave function in email editors that secures your efforts.
- Integrating AWeber with a third-party tool or app is also a benefit that must not be taken for granted.
- In the market, the competitors are providing more features at a cheaper rate.
- Customer support uses only the English language to assist.
- Sometimes, the autoresponder sends an email incorrectly or uses the wrong sequence. As a result, it spoils the business expression.
- Managing multiple subscribers emailing lists is messy, and it needs betterment.
Wrapping Up- AWeber Review:
It is needless to say the AWeber is a boon for your small business marketing. The flexibility of managing your contacts, customizing your email templates, and integrating your emails with third-party can really give you a breeze. In spite of some listed cons, AWeber offers you everything that can help you to create a successful emailing campaign.
So if you are sitting on the fence about giving your business a marketing boost, I recommend you to look at AWeber! Let us know how was our AWeber review.