The expectation of every business owner is to set up a marketing funnel that will bring them plenty of customers within a short period of time. While this is not a totally elusive dream, the pathway to achieving it is very simple: Effectively Buy Google Ads!
Google ads are primarily good for converting leads and online visitors to your website into paying customers. Unfortunately, not every business owner fully understands how to purchase Google ads effectively.
Google ads have been around for more than a decade now, and they have seen many changes over the years. However, their primary function has remained the same – they are primarily good for converting leads and online visitors to your website into paying customers.
The main goal of Google ads is to convert visitors into customers. They do this by showing them a relevant ad that will encourage them to click on it, which in turn directs them to the company’s website. They do this by targeting specific keywords, demographics, and interests of their potential customer base.
Unfortunately, Google Ads can be expensive and time-consuming because they have a bidding system that encourages advertisers to increase their bids in order to get higher placement on search engine results pages (SERPs).
Check out this video tutorial on Google Ads:
Steps for effectively buying Google Ads
Not necessarily in order of importance, but if you want to start seeing success in your Google Ads, you will need to pay serious attention to the following steps required for running an
effective Google ad campaign:
- Reach your customers with the right keywords: The rule of the thumb is that you should use the exact keywords shoppers or consumers often search for on search engines. Therefore, next time they search for the same keywords, your ads will be displayed to them by Google. Do not use broad keywords; you may want to concentrate on keywords that are peculiar to your products/services, business niche or industry.
- Plan your PPC: Google sells its advertising as pay-per-click (PPC), which means that you (the advertiser) pays a certain amount for your advertising when people click on your Google ads. The essence of planning ahead is that some PPCs may be more expensive than others. So, stay within your budget in this regard and settle for the PPC that won’t break your bank.
- Improve your Quality Score (QS): Google uses your Quality Store to rank your ads high on its search engine. Normally, Google will let you know your account Quality Score, but it is up to you to improve it by following Google’s instructions.
- Ads Extensions: Google lets you use ad extensions on its platform to improve the performance of your Google ads. With these features (Google ads extensions), you can expand your targeted territory on the Results Page of Google Search. All you need to do is to use Google Ad extensions.
- Display Network: You can reach a wider audience if you optimize your Google Ads with Google Display Network (GDN), which comprises over 2 million Google partner websites, videos, and apps that can feature your display ads on their websites apps, and so on.
- Ad Rank: Ad Rank is the value Google uses to place your ads in a position relative to other ads on the platform. It is usually calculated using your bid amount (how much you will pay for the search keywords used in your ads), ad relevance, expected click-through rate, and landing page experience.
Having knowledge of all the above-mentioned terminologies about Google ads will equip you with the right mindset when it comes to placing your ads on Google.